The Westlake Pipe & Fittings' A Better Foundation campaign focuses on how PVC pipe and fittings can help sustain North American communities for up to 100 years. We showcase projects like the Chippewa Potable Water Project and the Vaughan Electrical Project through a collection of documentary-like videos, a website, social media, and more.
For this campaign, I wrote the copy for the website, emails, social posts, banners and more. I also contributed to pulling quotes, scriptwriting, storyboarding, visual, color, and sound editing.
ECD: Dave Gordon
Art Director: Ansel Wright
Editing: Ammunition/Mad Hat Creative & Soundbyte Studios
My Role: Copywriter