Every year, the agency hosts a holiday card competition where we are each randomly paired up to pitch ideas that could be produced. This year, my partner, Lauren Klas, and I pitched Ammunition's own Barbie: Ammunition Amy.
As Barbie can be an astronaut one day and an Olympic gymnast the next (as well as being the marketing phenomenon of 2023), Ammunition Amy inspires clients with our agency's can-do attitude to accomplish anything we put our mind to. 
The Design
The Execution
Creative Director of Design: Ashley Rothrock
Illustrator: Naomi Trad
Fellow Conceptor & Accountant: Lauren Klas
My Role: Copywriter & Conceptor
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